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What You Receive
PARTNERSHIP
We succeed when you do. Your wins are our wins. We’re in it together.
CONTROL
No middlemen. Transparent, direct sourcing straight from the source.
FLEXIBILITY
Need just a few? No problem. No minimums, no excess. Produce what you need, when you need it.
EASE
From origin to market in weeks.
SUSTAINABILITY
All ethically sourced and aligned with the UN Sustainable Development Goals. Doing good feels good.
SPEED
Fast delivery worldwide. From origin to your doorstep in just 2–3 days.
SIMPLICITY
One flat fee for setup with straightforward ongoing support. No hidden costs or surprises.
Certified by The Coffee Pledge™ by Lassgård
A new standard for conscious origin brands.
Our certification is built on direct trade, roasting and production at origin, and full alignment with the 15 UN Sustainable Development Goals, as interpreted by Colombia’s coffee industry (FNC).
No middlemen. No greenwashing. Just real impact — from source to shelf.
Welcome to the world’s first coffee-rooted wellness house, built for elite athletes and cultural creators to own what matters: their brand, their impact, their ritual, from Colombian origin to fans worldwide.
THE COFFEE PLEDGE
Welcome to the world’s first coffee-rooted wellness house, built for elite athletes and cultural creators to own what matters: their brand, their impact, their ritual ,from Colombian origin to fans worldwide.
THE COFFEE PLEDGE
Welcome to the world’s first coffee-rooted wellness house, built for elite athletes and cultural creators to own what matters: their brand, their impact, their ritual ,from Colombian origin to fans worldwide.
Specialty Coffee
Roasted at Colombian origin, crafted for flavor, designed for impact.
Cacao & Artisanal Ingredients
Heirloom cacao, panela and botanicals. Everything slow-crafted into premium products with heritage and soul.
Origin Wellness Blends
Colombian botanicals blended with global actives; including creatine, collagen, superfruits, and adaptogens. Crafted for body, mind, and your daily ritual.
Collaborations & Tech Extensions
AI-powered digital layers unlocking new revenue, deeper fan engagement, and cultural impact.
Origin Wellness Blends
Colombian botanicals blended with global actives; including creatine, collagen, superfruits, and adaptogens. Crafted for body, mind, and your daily ritual.
Collaborations & Tech Extensions
AI-powered digital layers unlocking new revenue, deeper fan engagement, and cultural impact.
Tailored With You – To Inspire Their Ritual
Coffee. Owned. Wellness. Disrupted.
We handle everything; from sourcing, brand creation, packaging to global distribution directly from origin to fan. We just happen to believe coffee is the ultimate multisensory experience, a daily ritual that connects people in ways no other product can.
Discovery Session
We learn about you, your story, and
your vision.
Brand Creation
We craft your products, packaging, and narrative, fully yours.
Global Distribution
We manage everything from origin to fan.
No middlemen, no shortcuts.
Colombian Origins: An Exclusive Tribute to Unparalleled Beauty
HEADQUARTERS
THE COFFEE PLEDGE
At The Coffee Pledge, we cut out the middlemen and the greenwashing, bringing real traceability, real impact, and real ownership to the table. We help athletes, creators, and cultural leaders build clean lifestyle brands that shape the future — and yes, every step is designed to align with the UN’s 15 Sustainable Development Goals.
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Our Story
David & Hanne Lassgård, founders of The Coffee Pledge, bring a rare mix of Silicon Valley tech, celebrity heritage, and global brand-building expertise. Their journey began when David, adopted from Medellín, returned to Colombia seeking his roots — and instead found a deep passion for coffee.
They chose to relocate their family from Sweden to Medellín, blending Colombian heritage and a global outlook to build a brand that redefines clean, traceable wellness. Before creating for others, they built their own brand — giving them the firsthand experience that now powers The Coffee Pledge: the world’s first coffee-rooted wellness platform for athletes, celebrities, and cultural creators.
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Founder & CEO
Founder & COO
Board Advisor – Legal & International Strategy
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